LavaCon 2017 presentations are now available to view online

It was great to meet so many people at LavaCon in both Dublin and Portland this year. The theme for LavaCon 2017 was Spanning Silos, Building Bridges and the programme offered an extensive programme of presentations delivered by industry experts from across the globe.

The good news is that for those of you who were unable to attend, or who wish to revisit the presentations; the slides are now available to view online, including the two from Julian Murfitt and Joe Pairman.

Building Catwalks Between Silos: Using Taxonomy to Drive Engagement from Content Marketing to Product Docs

Presented by Joe Pairman

While content marketing can improve brand preference, it’s hard to link it to product information directly while maintaining an authentic voice. Conversely, product documentation is perceived as authentic and trustworthy — a potentially powerful marketing asset itself — but can be hard to find and hard work to read. This live use case shows how content marketing can link customers to docs in a relevant, contextual, and scalable way by combining taxonomy and minimalist structured content.

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Case Study: Streamlining Maintenance at Siemens Rail by Linking Content and Engineering Data

Presented by Julian Murfitt

In Spring 2016, Siemens Rail began operating state of the art trains from a custom built depot. The information required to operate and maintain these trains needed to be accessible and technically accurate, so that drivers, maintenance technicians and engineers could keep trains available and running on a full-service contract.

This talk shows how Siemens identified waste in their existing processes and used the DITA standard to create an innovative publication system. The system featured a web-based maintenance portal and knowledge base that capitalized on interactive 3D models, and iPad apps for the driver’s manual. User feedback and technical contributions at the point of consumption, coupled with interactive information, have contributed towards an estimated 30% saving in train maintenance effort.

If you would like to find out more about any of the content from either of these presentations, please email moc.n1513581096okem@1513581096ofni1513581096 or call +44 (0)208 722 8400.

view now

If you would like to find out more about any of the content from either of these presentations, please email moc.n1513581096okem@1513581096ofni1513581096 or call +44 (0)208 722 8400.

LavaCon 2018

Save the date – 21-24 October 2018, New Orleans, LA