Introduction to Search Engine Optimisation

Who should attend this course?

This SEO training course is for website designers, editors and marketers in businesses of all sizes who want to improve their search engine ranking.

Duration 1 Day
Price Call for details
Location Mekon House, Sutton, Surrey, UK

Benefits

Our intensive one-day Introduction to Search Engine Optimisation training course training course will teach you everything you need to know in order to kick-start your search engine strategy and improve the positioning of your site on the major search engines and directories. You will also learn how to monitor and control an ongoing search engine strategy in an efficient and effective manner.

Length of course

1 Day

Course outline

Introduction

  • What is Search Engine Optimisation?
  • Why optimise?
  • A little history
  • The basic rules of SEO

Get started

  • Why does your website exist
  • Who are your customers
  • SEO measures
  • Tools
  • Keyword and key-phrase analysis

Optimising content

  • Where to optimise
  • Writing style
  • Robots protocol
  • XML sitemaps

Getting listed on search engines

  • Submit or not submit?
  • Link Strategy
  • Off-site activities
  • Monitoring progress