Tue28Mar2017Thu30Mar2017Las VegasJoin Mekon at Intelligent Content 2017, the content strategy event for marketing professionals.
In order for you to be truly effective at strategic content, you need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device.
ICC will be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. So whether you don’t have a clue where to start or are looking to optimize your already wicked content strategy, there is an ICC session for you.
Join Mekon’s Joe Pairman in his morning workshop on 28 March: How to Write for Structured Content to Create Better Customer Experiences. In this practical workshop, you will learn:
- The fundamental patterns in structured content, and when to use each one
- How taxonomy lets you set rules for navigation — and when to stop making rules!
- How to write for an open world where anyone can remix your content as they want
You can also hear Joe in the afternoon on 30 March presenting Shaping Structured Content for Better User Experience: practical tips for writers. Come and hear Joe and he will show how structured content still needs stories, and how we can shape compelling customer experiences by working with its key principles.
Joe will be available throughout the event if you want to chat about your content needs. If you want to arrange a time please email firstname.lastname@example.org. Joe looks forward to meeting you in Las Vegas.