The good news is that for those of you who were unable to attend, or who wish to revisit the presentations; the slides are now available to view online, including the two from Julian Murfitt and Joe Pairman.
Building Catwalks Between Silos: Using Taxonomy to Drive Engagement from Content Marketing to Product Docs
Presented by Joe Pairman
While content marketing can improve brand preference, it’s hard to link it to product information directly while maintaining an authentic voice. Conversely, product documentation is perceived as authentic and trustworthy — a potentially powerful marketing asset itself — but can be hard to find and hard work to read. This live use case shows how content marketing can link customers to docs in a relevant, contextual, and scalable way by combining taxonomy and minimalist structured content.
Case Study: Streamlining Maintenance at Siemens Rail by Linking Content and Engineering Data
Presented by Julian Murfitt
In Spring 2016, Siemens Rail began operating state of the art trains from a custom built depot. The information required to operate and maintain these trains needed to be accessible and technically accurate, so that drivers, maintenance technicians and engineers could keep trains available and running on a full-service contract.
This talk shows how Siemens identified waste in their existing processes and used the DITA standard to create an innovative publication system. The system featured a web-based maintenance portal and knowledge base that capitalized on interactive 3D models, and iPad apps for the driver’s manual. User feedback and technical contributions at the point of consumption, coupled with interactive information, have contributed towards an estimated 30% saving in train maintenance effort.
If you would like to find out more about any of the content from either of these presentations, please email or call +44 (0)208 722 8400.
If you would like to find out more about any of the content from either of these presentations, please email or call +44 (0)208 722 8400.
LavaCon 2018
Save the date – 21-24 October 2018, New Orleans, LA