Join Anne Caborn, Content Strategist, In The Content Lab, to learn how the best content should make itself attractive to audiences and search engines.
But often the end result is a tension between what are seen as the demands of the search algorithms and the imperatives of customer relationships. The end result is processes that can be clinical and formulaic or where marketers and optimisers can find themselves in conflict.
Anne Caborn argues a more holistic approach and a more imaginative way of holding the evolution of search in a human context. Practical advice relevant to large and small organisations and their agencies.